Brand & Identity
uForis provides VR & AR services for residential & commercial real estate organizations.
As VR/AR is still an emerging technology, it was imperative for the product (and brand experience) to feel inviting and unobtrusive, and for prospective clients to feel well-supported.
To accomplish this, we leveraged the visual languages of contemporary furniture design & consumer electronics, leading with soft palettes and geometric wallpapers. A dynamic iconographic system joined the slanted quadrilaterals of section dividers & buttons, reference the techniques of planar projection employed by virtual environments.